Negative Online Reviews

Every once in awhile I'll post a negative review about a business in my neighborhood. Of course, the realities of living in a small neighborhood are that you sometimes need to go to a store or restaurant you really dislike, if only because nothing else is open and you can't live without a pint of ice cream. All of the websites I use to level my slanderous opinions from have pictures of me, and I'll worry that a spurned business owner will recognize and yell at me for complaining so eloquently about his freezer burned ice creams.