Sneaking beer into movies is a great way to stick it to the man. You avoid insanely over-priced soda and get to drink beer during first-run films. It's wise to wait until after the movie starts to break it out so that the ushers don't catch you drinking it on their final walk-through before the movie begins. Then the trick is to opening it at the right time. This is easy if it's an action movie because you can pop it open during an on-screen explosion and the loud sound will cover the noise. It gets a little harder if you're watching something like The Notebook or Terms of Endearment, and it's impossible to make it through those those kinds of movies without a couple beers. My favorite place to watch movies is at a theater with lax beer enforcement in Madison, Wisconsin. Anytime you get up to go to the bathroom you know you'll kick over a couple empties that have been left on the floor. Since the ground is slanted towards the screen, everyone in the theater hears them rolling all the way forward and crashing into the screen.