Sunday, March 10, 2013

Good Design


I went into a Swedish candy store to buy some strange candy bars to give to friends. I selected the three with the coolest looking designs in about two seconds, then went to check out. The clerk asked me something, though I couldn't understand him and said, "What?" Then he said something in Swedish. So again I said, "What?" Then he asked in English, "Are you Swedish?" No, I'm not. He said my decisiveness in candy choices made me look like I knew exactly what I was looking for when I walked in. I told him that in my experience, when you have no idea at all what you want, just select whatever things look the coolest.

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